I’ve been doing a bit of research on how to typeset trademarks and registered marks with logos. I want to be discreet when I add them but it is legally binding so it has to be clear and visible.
Bookmarking these for further reading:
1. TypeTalk: Trademark and Register Symbols
2. Trademark and Registered symbols: when and where to use them
3. Typophile Forum: Registered trademark scaling in body copy and logo design
4. Typophile Forum: Typesetting TMs with periods
(image via creativepro.com)
Here’s a link to an interesting discussion at Typophile.com about the importance of optical scaling when designing a logo.
The example above shows how complex logos need to be simplified in order to look the same when scaled down. I might need to revamp the Catch The Fire logo to accomodate this.
Source: typophile.com
Some things to think about and consider (valid counter arguments in the comments too)
(via oblvs)
Source: spiekermann.com
Next year’s Freshwind? I remember talking about splattering paint and being all colourful as one of our old ideas. This execution looks doable :) Behind-the-scenes video here
Source: muchmusic.com
Freshwind conference has started and my set design is looking amazing!!!
Source: st-rat
“I have since come to believe that social design defines a new kind of designer. It needs to be expansively conceived beyond trained designers to include end users and social participants… It is therefore inherently pragmatic and results-oriented, simultaneously humble and ambitious, and fundamentally optimistic and forward-looking.”
Designing for Social Change — an Essay by William Drenttel (via Design Observer)
In my experience, every designer whose prime aim in going into business was to make money while at the same time producing good design, failed on both counts. I believe that designing is something that you have to do for love. If you are committed first and foremost to producing good design then you’ll make money as a by-product because good design is something people are willing to pay for. But that financial reward will be a bonus, a gift.
Source: magikcoffee.wordpress.com
